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Growing and Managing a Small Business
An Entrepreneurial Perspective
by Kathleen R. AllenGrowing and Managing a Small Business – Click Here
- Publisher: Houghton Mifflin
- Format: hardcover, 468 pages
- Author: Kathleen R. Allen
- Release date: July 13, 2006
- ISBN: 9780618705092 (0618705090)
- Language: english
About The Book
Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for «harvesting the business,» the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author’s real-world approach through case studies and profiles of small businesses and entrepreneurs.
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